Minimal Collective — Brand identity, art direction and motion design.
In close collab with the Minimal crew we developed a design system that evolves and connects, forming the visual base for an interconnected network of music professionals, (audio-)visual artists and designers.
Minimal operates on the intersection of music, art and technology. The multidisciplinary collective initiates a variety of collaborative projects, events and formats. The expansive community-based infrastructure forms a breeding ground for forward-thinking concepts. By establishing an interconnected network of music professionals, (audio-)visual artists and designers, Minimal is committed to forge new experiences, foster future culture and stimulate experimentation amongst a group of upcoming and established creators.
Minimal is a curator at heart and acts as an independent artistic platform. Music, art, and coherent cultural topics are carefully selected by members of the collective on a weekly basis. With different individual backgrounds and a set of diverse personal fascinations, the platform is supposed to be a reliable guide for people who want to explore the world of sound and moving image. Expect a well balanced blend of leading artists and organisations, new discoveries and impactful ideas.
Created for Minimal Collective in Amsterdam, 2021. Services include logo design, brand identity system, art direction, graphic design, motion design & webdesign. Creative direction by Brent van den Elshout. Design & art direction by Tim Tijink. Sound design by InKognito Studios & Niels Roovers. Technical & operations by Ko Stevens & Nicola Budano. Web development by StudI/O. Featured on The Brand Identity & Visuelle. Visit minimalcollective.digital