Be Disobedient logo on photo

Brand identity, art direction and motion design for Minimal Collective

In close collab with the Minimal crew we developed a design system that evolves and connects, forming the visual base for an interconnected network of music professionals, (audio-)visual artists and designers.

Minimal operates on the intersection of music, art and technology. The multidisciplinary collective initiates a variety of collaborative projects, events and formats. The expansive community-based infrastructure forms a breeding ground for forward-thinking concepts. By establishing an interconnected network of music professionals, (audio-)visual artists and designers, Minimal is committed to forge new experiences, foster future culture and stimulate experimentation amongst a group of upcoming and established creators.

Minimal is a curator at heart and acts as an independent artistic platform. Music, art, and coherent cultural topics are carefully selected by members of the collective on a weekly basis. With different individual backgrounds and a set of diverse personal fascinations, the platform is supposed to be a reliable guide for people who want to explore the world of sound and moving image. Expect a well balanced blend of leading artists and organisations, new discoveries and impactful ideas.

Client
Minimal Collective
Location
Amsterdam, the Netherlands
Year
2021
Services

Logo, brand identity system, art direction, graphic design, motion design, webdesign

Credits
Creative direction
Brent van den Elshout
Design & art direction
Tim Tijink
Sound design
InKognito Studios, Niels Roovers
Technical & operations

Ko Stevens, Nicola Budano

Web development

Stud I/O

Visit

Website
Instagram

Featured
Article
The Brand Identity
Minimal Collective logo on image ADE
Minimal Collective billboard
Minimal Collective descriptor
Minimal Collective website homepage
Minimal Collective poster mockup
Minimal Collective logo on image ADE
Minimal Collective poster mockup
Minimal Collective posters at trainstation
Minimal Collective color palette
Minimal Collective website showcase