Amsterdam Dance Event 2021 — Campaign design and city branding.
Despite a very uncertain year, a cancelled conference program and events being allowed only during daytime, ADE’s 2021 program contained over 350 parties, arts & culture events and get-togethers spread over 5 days across the city of Amsterdam.
To accompany this years event, we created a visual identity for the campaign that focussed fully on the light of day. By avoiding too much blacks, and instead trying to use lighter colours, we tried to visualise the lightness of this year’s very special edition. In close collaboration with the ADE (marketing) team.
Created for Amsterdam Dance Event in Amsterdam, 2021. Services include campaign design, visual identity, art direction, graphic design & motion design. Photography by Tom Doms, Kamil Pawlowski, Enrique Meesters, Marco Scheurink, Niels de Jonge & Jan van de Akker.